Too many of York St John’s students come through clearing. This is unpredictable and stressful. They needed us to spark the interest of prospective students and we added some festive fun.
To tie in with the festive period, we thought an advent calendar would really work. Each day there’d be new things to discover about York and the university. What better way to keep them coming back every day than a prize give-away?
The prize draw had to be headache-free as everyone’s busy this time of year.
Our daily engagement rates are beyond what we expected.Rachel Kirkup, York St John University
Planning the perfect Christmas (campaign)
As with all our projects, the team sat down to throw ideas around. We knew there’d be a daily story but that older stories still needed to be available. Our goal was to keep everything short and snappy to keep the attention of teenagers, with a splash of festive cheer:
- We did some magic to give each student a unique code so they’d only need one button to enter.
- They’d receive a short e-mail reminder each day so they wouldn’t miss the chance to win.
- We used videos, photos and short stories instead of loads of text, knowing teenagers use their phones a lot.
- All wrapped up with festive cheer; snow, ribbons and baubles.
With a demanding brief, Plump created a festive countdown with the right balance of fun yet informative content.Rachel Kirkup, York St John University
It was vital that the website was easy to use and worked across all devices and Plump has certainly achieved this with the Christmas Countdown