If there’s one thing that floats the good ship Plump it’s lending our commercial savvy to projects born in a completely different world.
York: Human Rights City is just such a project. Led by a network made up of the University of York’s Centre for Applied Human Rights, the police, city council and various other organisations, the idea has been gathering momentum since 2011.
The vision was to name York as the UK’s first human rights city - joining more than 30 such cities around the world, all committed to putting human rights at the heart of policies and practices.
As the day of declaration loomed, network leaders Stephen Pittam and Professor Paul Gready came to Plump to chat about how we could help turn their laudable ideals into a concrete concept that the people of York could get behind.
Clearly, this was going to be a knotty one. But what a vision: we were in.
Narrowing the goalposts
One of the biggest challenges was to agree what York: Human Rights City was going to achieve, stand for and believe in. This network of passionate, committed members were all broadly moving in the same direction but if we were going to sell this to York, we needed utter cohesion.
What’s more, everything was peppered with academic jargon: meat and drink to the people involved but Joe Public was going to struggle.
Even though we were looking at a very unusual ‘sell’, we agreed a branding workshop was the only way to thrash out a viable brief and agree on priorities and goals.