Estate agency website

We increased Preston Baker’s instructions by 282% by focusing on what the customer really needs.

Preston Baker’s vision is to make moving easy; something we took to heart… and the difference we’ve made together is pretty huge:

Since the site launched we’ve seen our traffic increase by 43% and the conversions increase exponentially.

Estate agency websites are generally poorly designed and difficult to use, which is crazy when someone’s home is likely their most valuable asset. The process of moving house is among the most stressful of life events, so we wanted to make sure we give customers the best online experience we can.

Customer needs

We face several problems when deciding to move house so our first step was to understand what customers need most when they embark on buying, selling, renting or letting property. By understanding our customer, we started to understand what motivates their decision to select an estate agency.

It’s all in the planning

With a firm grip on our objectives and our customer needs, we set about the planning. A good planning stage will deliver a far better end result and make the whole project run a lot more smoothly – so it was no surprise to us that roughly 30% of the total project budget was spent at the planning stage.

The thought that they put into the planning process really sets them apart, ensuring that each page sticks to a clearly defined objective.

Working well with other systems

This was never going to be ‘just another estate agency website’ and Preston Baker’s chosen management tool is Reapit. It’s extremely powerful and has a great way of getting information about properties to present on the website as well as pushing requests for viewings in. This makes life easier for both the customer and for the Preston Baker team.

Trust through personality

We’ve made a personalised experience to help inform customers about the properties they are looking to buy, sell or rent. Selecting an estate agency has a completely different decision-making process to buying a pair of trainers online or choosing a restaurant – so at every step, we’re evidencing our claims with relevant performance stats and examples of properties sold to build up trust and brand recognition.

A great experience on any screen

A lot of property searching is done on smartphones and tablets these days – more than 60% of Preston Baker’s website traffic comes from mobiles and tables so our design strategy focussed on making the best user experience we could across all devices.

I have been delighted with the work that Rob and the team at Plump have done to deliver the Preston Baker website. The design, look and feel of the site have exceeded our expectations.

The website is now one of our most important revenue generating assets with over 20,000 users per month.

Ian Preston, Director, Preston Baker

What we learned

Large websites with several different audiences and a lot of moving parts need a huge amount of planning.

But as the results show, it pays off enormously to invest the time in that process. We’re delighted with the results and extremely proud to have achieved great things with this project.

Let’s chat about making your website work harder for you. Call Rob on 01904 924108 or email me.